These aren’t testimonials — they’re receipts. Real stone shops that installed the system and broke their own records, often inside the first year. Here’s exactly what changed, and by how much.
Stone shops running the
system across the country.
Shop per market — your
records stay yours.
When most partners break
their previous best.
Retail · Northwest Ohio
The Countertop Shop already had the brand, the showroom, and the craftsmanship. What it didn’t have was a measured sales process. Retail revenue had settled around a million dollars and stayed there — not for lack of leads, but because what happened after the phone rang ran on instinct.
We installed the Amethyst Method: close rates tracked rep by rep, sales calls coached against a real standard, follow-up tied to performance goals instead of good intentions, and a CRM layer sitting on top of their existing job-management system so nothing slipped.
Within twelve months, retail sales had doubled to $2M — and the constraint had flipped entirely. The problem was no longer finding work. It was keeping up with it.
“At our sales meeting this morning, one of my best reps was almost in tears because he can’t keep up with all the new work coming in.”
Mike Langenderfer
The Countertop Shop
Marketing · South Carolina
Upstate Granite ran on referrals and reputation — and their website reflected it. It looked fine and did almost nothing. Over three years, the old site had generated only a trickle of inbound forms.
We rebuilt it as a sales tool, not a brochure: authentic project content, real photography and stories from the work they were already doing, and SEO that put that expertise in front of homeowners actively searching. Every lead was tracked from first click.
In the first month after launch, the new site produced roughly the same number of form submissions the old one had managed in three years — and they kept coming.
“In the first month after launch, the new website generated 40 form submissions — roughly the same number we received over three years on our old site.”
Andrew Daulton
Marketing Manager, Upstate Granite Solutions
Retail · Direct-to-Homeowner
Ten months ago, Modern Countertops did almost no direct-to-homeowner business. Retail felt risky — a possible threat to the trade relationships that paid the bills.
We built the retail engine from the ground up: a direct-to-homeowner sales process, the right structure to support salespeople, and a follow-up system that turned showroom traffic into booked jobs — without burning a single wholesale account.
The result reshaped the company. Retail grew fast enough to justify a second salesperson, a dedicated estimator, and a 10,000 square foot showroom — the kind of expansion that used to be a someday goal.
“Ten months ago we did almost no retail. Now we’re adding a second salesperson, hiring an estimator, and building a 1,000 sq. ft. showroom.”
TJ Henderson
Modern Countertops
Shorter stories, same pattern. Different markets, different starting points — the same system, and the same direction of travel.
Close rate, within a couple of months of starting.
“Already our close rate has skyrocketed to 75%.”
Jerry
Canaan Stone Works
Over the March retail goal — the month it launched.
“We just broke our March retail sales goal by 125%.”
Amanda Krajacic
Onslow TJ Stoneworks
Install days — eight weeks in, the shop was slammed.
“Installers went from half days to 12-hour days. We have so much work I’m getting help from a competitor.”
Mark Kotenkoff
Kotenkoff Granite
“The year before Grand Onyx was the hardest we’d ever had. 2025 became the best year in our company’s history.”
Kevin Gray
Owner, 5280 Stone
Quote revived in the first hours of using the process.
“I’ve already revived a $50,000 quote in the first couple hours.”
Andres
Owner, Legacy Countertops
“Quarter 1 of 2026 was our best sales in history — and we’ve been open for over a decade.”
Brandon
Owner, Legacy Marble & Granite
Every shop on this page started with the same first step. Get your Growth Score and find out exactly what’s leaking and where the fastest wins are — before your market closes.
