A prospect asks for a price. Your rep gives a price. No discovery, no education, no next step. That’s not selling — it’s quoting. Sales Team Performance gives your people a real process, the right tools, and accountability that survives a busy week.
Most fabricators have seen it: things slow down, everyone focuses on selling. Then work picks up, and the discipline disappears overnight. Reps go back to taking orders, follow-up stops, and you’re right back where you started.
A CRM alone won’t fix it. We reviewed 300 of them — the software is only 20% of the answer. Without metrics, accountability, and leadership visibility, a CRM lasts about two weeks.
The software is just 20% of the solution. The sales system built for fabricators is the other 80%.
Software, training, and accountability built as one system — specifically for how countertop companies sell.
Discovery, education, and closing — taught for the countertop sale, not generic sales theory. Your reps learn to build relationships and lead the customer, not just answer the price question.
We reviewed 300 CRMs and chose Pipedrive — the most effective without overcomplicating things. Configured for fabricators and layered on top of Moraware, not duplicating it.
see the setup
The 80% that makes the software work. Metrics, leadership visibility, and a rhythm of accountability that holds when the shop gets busy — so the process sticks past week two.
see how it works
Find out why deals are really lost — from calls, emails, and texts, not just a dropdown. Every loss becomes specific, personal coaching that lifts close rates across the team.
See how it works
Close rate, within two months
“Already our close rate has skyrocketed to 75%.”
Jerry · Canaan Stone Works — within a couple of months of starting.
The best process and the most leads still need people who can sell. This pathway is what makes the others pay off.
In about 90 seconds, the Growth Score shows you what stage your shop is at and where your sales process is holding you back — with a clear next move to make.
