You track square feet cut, slabs in inventory, and website visits — but when it comes to sales, you’re guessing. The Retail Rock Report is a daily, one-page scoreboard that lands in your inbox every morning. In ten seconds, you know everything that matters.
Imagine a professional sports game where nobody keeps score. No stats, no idea who’s winning. It’d feel pointless — and it’d drain the energy out of the players. So why do we do exactly that to our sales teams?
The Rock Report connects to your CRM and ERP — Pipedrive, Moraware, StoneApp, Stone Profits — and every morning at 7am it emails your team a simple one-page report. No dashboards, no digging, no spreadsheets.
Sales, open deals, interested deals, Call IQ, close rate — rep by rep. And the one color that tells you exactly where to look first.
The monthly owner’s view — your team gets a one-page version each morning.
Anything in red is a deal slipping through the cracks. That’s where the attention goes.
See that Call IQ column? Every inbound sales call is recorded, transcribed, and scored — so the quality of the conversation becomes a number you can actually coach, not a guess.
Every sales call is captured automatically — so the conversation that decides the job isn’t lost the moment it ends.
Each call is transcribed into text, turning hours of audio nobody would ever re-listen to into something searchable and reviewable.
The call is scored against what great looks like — discovery, education, asking for the appointment — and that score lands in the Rock Report, rep by rep.
Red means the deal is rotting — no follow-up in 48 hours, no next activity scheduled, opportunities sitting too long. That’s the whole training: if it turns red, fix it.
If your red is under control, you’re following up, you’re organized, you’re doing your job. We call it “Fisher Price” simple — so your reps can spend their time in front of customers, not behind a computer.
A typical day is walk-ins, phone calls, quotes, and follow-ups that may or may not happen. Over time it all blurs together — deals get forgotten, customers fall through the cracks, and reps rely on memory instead of a system.
This isn’t a people problem. It’s a visibility and accountability problem. With a clear scoreboard, reps know how they’re doing and leaders can coach instead of guess.
to see who’s building real opportunities and who’s just taking orders — one page, every morning.
The scoreboard keeps the system honest. Here’s what it’s measuring.
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In about 90 seconds, the Growth Score shows you what stage your shop is at and your fastest next move — starting with the visibility you don’t have yet.
