Our signature retail sales framework. Same leads, completely different outcomes — because high-performing shops don’t just answer questions, they guide the conversation to a booked appointment. The Amethyst Method makes that repeatable across every rep.
A shop ranked #1 online, nearly 30 years in business, steady inbound calls — and the owner still felt there should be more. So we started recording the calls.
Nearly 40% were never answered. And of the ones that were, most ended the same way: a price quoted, a question answered, and a customer who never came in.
The Amethyst Method is the system we built from studying thousands of those calls — and the rare reps who turned a butcher-block question into a next-day in-home appointment in under twelve minutes.
A contractor called about pricing for a 250-unit apartment project — the kind of job that changes a year. The rep didn’t ask his name, his timeline, or his scope. He told him to fill out the form, and hung up.
A massive job, gone in under thirty seconds. We were paying for leads we never even got to quote. That wasn’t a people problem. It was the absence of a system.
of inbound sales calls never answered — at a shop that thought it needed more leads.
It’s not just a name. Each letter is a step — the repeatable path from an honest read of your team to a transformed sales floor.
Use the Rock Report to build a baseline of sales metrics — the honest starting line for every goal.
Put real-time metrics in front of the team so they embrace the process and chase their goals.
Layer in cutting-edge, industry-specific technology that makes the job easier — not heavier.
Train the team to use the technology and the process — in person, hands-on.
Sharpen every rep with real-time feedback and weekly coaching.
Sit down with each rep on their goals as individuals — then set targets and keep score.
Fill the pipeline like never before with Grand Onyx’s Market Domination Framework©.
Transform your team’s lives — more money, easier work, and off-the-charts job satisfaction.
Four words that change the call. They turn an anonymous price check into a real conversation — and convince the customer the journey to your shop is worth making.
It’s the smallest possible shift, and it separates the reps who create opportunities from the ones who answer questions and hang up. The Amethyst Method makes it the standard, not the exception.
Retail sales, year over year
“At our sales meeting this morning, one of my best reps was almost in tears because he can’t keep up with all the new work coming in.”
Mike Langenderfer · The Countertop Shop — retail doubled from $1M to $2M in a year.
The Amethyst Method is the framework. These are the parts that feed it and keep it running.
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You are here
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In about 90 seconds, the Growth Score shows you what stage your shop is at and what your next move should be — starting with the conversations you’re already paying for.
