Your CRM tells you a job was won or lost. It almost never tells you why. Fabricator Close Rate Analysis reads the whole story — calls, emails, texts, notes — to find the real reason, and turn every lost deal into a coaching moment.
Fabricator Close Rate Analysis is a sales-intelligence and coaching system built specifically for countertop fabricators. Instead of just counting wins and losses, it analyzes why opportunities slip away — the behaviors, conversations, and habits behind the number.
The average fabricator closes around 35% of opportunities. Our typical client closes closer to 65%.
That jump doesn’t come from cutting prices. It comes from building relationships, educating customers, following up, and becoming a trusted guide instead of a quote machine.
“Lost — Too Expensive.” Management reviews a report and moves on. The trouble is, most of those lost reasons aren’t the real reason the customer didn’t buy. They’re symptoms.
Close Rate Analysis digs into the actual record — notes, emails, calls, texts, follow-up history — to find what really happened. Every lost opportunity becomes a coaching opportunity.
the close-rate jump our typical client makes — without lowering prices, by fixing the conversation instead.
The system separates opportunities into two categories, because they break down for different reasons — and need different coaching.
Someone reached out but hasn’t been quoted yet. The job here is discovery, education, and trust — but many reps treat it like a transaction and lose the deal before quoting even starts.
After a quote
Pricing is out, so the conversation shifts to objections, momentum, and helping the customer decide with confidence. The same lost reasons appear — but the questions behind them change.
It doesn’t rely on a single CRM dropdown. It reviews the whole customer journey to find what a lost-reason field could never tell you.
CRM activity, notes, emails, phone calls, text messages, and follow-up history — combined into the complete picture of what actually happened on each opportunity.
AI reviews the full journey and surfaces the patterns behind the loss — the breakdown in discovery, follow-up, or trust that the dropdown reason only hinted at.
Lost reasons grouped by salesperson, so recurring habits surface fast. Coaching gets specific and personal — not another generic sales meeting.
The question shifts from “who lost this job?” to “what can we learn from it?” Every loss feeds discovery, objection-handling, and follow-up discipline across the floor.
A lead that never received a price should almost never be marked “too expensive” — because nobody knows the price yet. When it shows up, it’s a tell: the rep gave a number over the phone instead of starting a conversation.
No project discussion. No relationship. No appointment. No opportunity. That’s the exact pattern this report is built to catch — and coach away.
Close rate, within two months
“We’ve only been working with Grand Onyx for a couple months and already our close rate has skyrocketed to 75%.”
Jerry · Owner, Canaan Stone Works
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In about 90 seconds, the Growth Score shows you what stage your shop is at and where your sales process is leaking deals — with a clear next move to make.
