You have Moraware, so you can see your shop floor. But your sales floor is invisible — and that’s where the money leaks. We reviewed 300 CRMs, chose the one built for fabricators, and configure it so it adds real value without overcomplicating things.
Moraware shows you what you can see: slabs moving from professional to professional, a stack of A-frames by the polisher telling you it’s time to hire, a CNC that didn’t run this morning.
But your customer interactions are 100% invisible. You can’t see the $20K quote that went to spam, or the #2 customer who called twice this week and is this close to firing you. A CRM makes the sales floor visible — the way Moraware made the shop floor visible.
Run a different ERP? We also integrate with Stone App, Action Flow, Stone Profit, and EasedEdge. Moraware is simply the most common — and the connector we built for it is proprietary and one of a kind.
Moraware made your production visible. Until your sales process is just as visible, you’re running half-blind.
We personally tested nearly a dozen — Salesforce, HubSpot, Highrise, Less Annoying CRM, and more. Salesforce is built for enterprise teams with full-time admins; it overcomplicates everything a fabricator needs.
We landed on Pipedrive — the easiest and most effective without overcomplicating things — and we configure it specifically for countertop companies, layered on top of Moraware instead of duplicating it.
CRMs reviewed, nearly a dozen used hands-on — so you don’t have to guess which one fits a stone shop.
The CRM is the tool. The configuration and alerts on top are what actually change behavior.
Phone calls, texts, and emails automatically captured by customer — so nothing lives only in a rep’s memory or a missed voicemail.
We teach the team to text customers — and how to do it respectfully — meeting homeowners where they actually respond.
Follow-ups designed to be helpful, not to beg for the order — a sequence that keeps the shop top of mind without being a nuisance.
Like Moraware’s issues report — you’re alerted when a rep forgets a follow-up, gives pricing instead of booking a visit, or treats a huge opportunity like a transaction.
The CRM makes the sales floor visible. These make the team use it — and sell better on it.
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In about 90 seconds, the Growth Score shows you what stage your shop is at and your fastest next move — starting with the blind spots a CRM would close.
