Wholesale is a relationship business that most fabricators run on memory and goodwill. The Mason Approach turns builder and designer accounts into a managed, growing book — so you win more of them, keep them longer, and stop losing work to whoever called last.
Wholesale relationships decay quietly. Without a system, you only notice an account is gone after the revenue is. The work didn’t disappear — it went to the shop that stayed in front of them.
A handful of builder and designer accounts drive most wholesale revenue — and they’re the easiest to lose without a system.
A managed approach to the accounts that matter most — built specifically for how fabricators sell to builders and designers.
Our signature wholesale framework. Builder and designer accounts segmented, prioritized, and worked on a real cadence — so the relationships that drive revenue get the attention they deserve.
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A repeatable way to win new trade accounts — targeted outreach, the right first impression, and a process that turns a single job into a standing relationship.
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Every account at a glance — who’s growing, who’s slipping, and who hasn’t ordered in too long. The early-warning system that keeps your book healthy.
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Our client’s best year ever
“The year before Grand Onyx was the hardest we’d ever had. 2025 became the best year in our company’s history.”
Kevin Gray · Owner, 5280 Stone
The discipline that wins wholesale — tracking, cadence, accountability — is the same that powers every other pathway.
In about 90 seconds, the Growth Score shows you what stage your shop is at, the kind of owner you are right now, and the next move to make — wholesale included.
