Don’t Set Sales Goals for 2025, Do This Instead
Kick off 2025 with a fresh approach: skip the traditional sales goals and focus on inspiring your team with a bold vision. Learn how gamifying progress and celebrating milestones can transform your stone fabrication sales team into record-breakers. It’s not about the numbers—it’s about engaging, motivating, and winning together.
Turning Chaos into Harmony: The Rolling Stones’ Lessons for Stone Fabricators
OK, my stone fabricator friends, let’s start with a story about the Rolling Stones. It was the summer of 1971 in the basement of Keith Richards’ villa in France. The Stones were recording their double album, “Exile on Main Street,” and Mick Jagger was managing the sessions. The studio itself — if you could call […]
The 3 F’s Every Stone Fab Sales Rep Needs to Know
There’s one MASSIVE trend we’ve noticed with ALL Stone Fab Salespeople: when an internet lead comes in, sales reps follow up just once—then never again. And what happens to those leads? They end up buying from someone else. We’ve run the numbers, and across every fabricator we’ve worked with, only 8% of leads get a second […]
The Age of the Stone Fab ‘Order-Taker’ Is Coming to an End
The days of stone fabricators effortlessly taking orders are over. In today’s competitive market, tracking sales performance is key to growth. Learn the must-know metrics to transform your team—from close rates to client engagement—and discover why measuring sales is your next big opportunity. The future belongs to fabricators who evolve from order-takers to sales leaders.
Troubleshooting Made Easy: 4 Steps to Improve Production Efficiency
Ever felt like everything is going wrong and you’re not sure where to start? When your production isn’t running at speed or your machinery keeps breaking down, it can quickly feel like that. It can be frustrating – and expensive. Guess what? You’re not alone. Many of the world’s top manufacturers struggle with these same […]
Sales Process: 5 Ways to Improve with Fewer People
Without sales, you’re dead. It’s HARD. With the labor shortage, it’s close to impossible to find sales people, and a real challenge to keep the sales funnel full. So, how can we get more done with less? The incredible downpour of new orders during COVID is starting to come to an end. How do we […]
Find Out Why Employees are Leaving To Keep Them
Losing great employees is painful for your company, and it might result in bottlenecks, missed sales, or reduced morale. Worse yet, the labor market is tighter than in 70 years, making finding a replacement challenging. You need to find out why an employee leaves and then use that knowledge to keep your other employees around. […]
5 Benefits of an Employee Stock Ownership Plan (ESOP)
5 Benefits of an Employee Stock Ownership Plan (ESOP) When Your Family Does Not Want to Take Over the Stone Fab Business You’ve developed a great business that has provided for you and your family. While you’ve accomplished something special, often, family members have other ambitions or ways they want to make a difference in […]
8 Tips That Help Fabricators Retain Installers and Fabricators
Few things are more disruptive to your business than losing critical production personnel, which can be even more disruptive for stone fabricators. Most likely, your production workforce is constantly utilized, with just the right number of employees to meet your installation schedule. Losing an employee at the wrong time could result in severe schedule disruptions. […]
Customer Experience Is King: How to Make Yours Memorable
With any business, the cardinal rule is that the customer is always right. This adage is especially true in the stone fabrication industry, where customers want a high-quality product and an exceptional experience to match. The first interaction with the customer is crucial, so making a good impression from the get-go is critical. If you […]