FIRE YOUR RECEPTIONIST!
FIRE YOUR RECEPTIONIST! Ok… maybe that’s a little harsh. But seriously—hear me out. Let me paint a picture: You call tech support or your bank. A super friendly voice picks up. You’re relieved. You spend five full minutes explaining your problem, giving your name, account number, phonenumber—even going deep on your issue… And then it […]
Never Tell Them Your Showroom Hours. Seriously.
If someone calls and asks for your showroom hours—DO NOT ANSWER THE QUESTION. Yeah, I get it. That sounds insane and 1000% counterintuitive. Stay with me. I’ve reviewed hundreds of thousands of phone calls from fabricator sales reps. Literally. AI helped—but the pattern is painfully clear: It’s not uncommon for the people who ask for […]
The Hidden Talent Pool for Stone Sales You Probably Haven’t Considered
Struggling to find skilled salespeople for your stone fabrication business? Discover why real estate agents—seasoned pros with design expertise, builder connections, and a knack for selling high-value home upgrades—might be your untapped talent pool. Learn how to attract and hire them to boost your sales team’s performance.
Don’t Set Sales Goals for 2025, Do This Instead
Kick off 2025 with a fresh approach: skip the traditional sales goals and focus on inspiring your team with a bold vision. Learn how gamifying progress and celebrating milestones can transform your stone fabrication sales team into record-breakers. It’s not about the numbers—it’s about engaging, motivating, and winning together.
Turning Chaos into Harmony: The Rolling Stones’ Lessons for Stone Fabricators
OK, my stone fabricator friends, let’s start with a story about the Rolling Stones. It was the summer of 1971 in the basement of Keith Richards’ villa in France. The Stones were recording their double album, “Exile on Main Street,” and Mick Jagger was managing the sessions. The studio itself — if you could call […]
The 3 F’s Every Stone Fab Sales Rep Needs to Know
There’s one MASSIVE trend we’ve noticed with ALL Stone Fab Salespeople: when an internet lead comes in, sales reps follow up just once—then never again. And what happens to those leads? They end up buying from someone else. We’ve run the numbers, and across every fabricator we’ve worked with, only 8% of leads get a second […]
The Age of the Stone Fab ‘Order-Taker’ Is Coming to an End
The days of stone fabricators effortlessly taking orders are over. In today’s competitive market, tracking sales performance is key to growth. Learn the must-know metrics to transform your team—from close rates to client engagement—and discover why measuring sales is your next big opportunity. The future belongs to fabricators who evolve from order-takers to sales leaders.
Sales Are Down 25%
Sales down 15-25%? Don’t just hire more salespeople—focus on your loyal clients. Take them to lunch, ask how you can help, and really listen. Strengthening these relationships not only builds trust but also reveals opportunities to innovate. One client doubled their monthly sales this way! Discover what your top customers need.
Troubleshooting Made Easy: 4 Steps to Improve Production Efficiency
Ever felt like everything is going wrong and you’re not sure where to start? When your production isn’t running at speed or your machinery keeps breaking down, it can quickly feel like that. It can be frustrating – and expensive. Guess what? You’re not alone. Many of the world’s top manufacturers struggle with these same […]
Stone Fabrication in the Age of the Great Retirement: Adapt or Be Left Behind
We’ve all seen Help Wanted signs popping up everywhere. For years now, we’ve had trouble finding enough people. Unfortunately, it’s likely to get harder due to the significant number of people retiring. Baby Boomers have hit retirement age, and they’re calling it a career in record numbers. Pre-pandemic, about 3 million Boomers retired annually. Post-pandemic? […]