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99 Out of 100 Fabricator Websites Have This Problem
I’ve seen it again and again. After my team at InfoStreamUSA.com has built almost 1000 websites over the past 15 years, I can spot it a mile away. Fabricators love to lead with materials. It makes sense on the surface—customers do want to see color options, brands, edge styles, and all the sparkly slabs. And […]
The Fastest Way to Lose an A-Player Sales Rep
It’s 4:45 PM. You’re at the copier, tucked around the corner from the showroom. It’s been a long day. You’re mentally halfway out the door. Then—ding ding—the front door chime goes off. A customer walks in and says: “Hi, I’m looking for a fabricator to help with my kitchen project. Can I take a look […]
From Skeptic to Advocate: How Texting Transformed Greg’s Countertop Sales
Meet Greg from The Countertop Shop. He was completely against texting customers—until he tried it. Now, 90% of his customers prefer texts, and he’s closing more deals with less effort. In this interview, we dive into: ✅ Why Greg resisted texting at first ✅ How texting changed his sales game ✅ The #1 misconception about […]
The Silent Growth Killer Fabricators Don’t Talk About
I had an alarming conversation with a Fabricator last week that highlights a silent issue in our industry. Me: “Hey Doug! What’s your plan for this year?” Doug: “We’re aiming for 10% growth!” Me: “That’s great! How was 2024?” Doug: “We shrank 5%…” Me: “Ouch. What was your plan in 2024?” Doug: “We didn’t have […]
Troubleshooting Made Easy: 4 Steps to Improve Production Efficiency
Ever felt like everything is going wrong and you’re not sure where to start? When your production isn’t running at speed or your machinery keeps breaking down, it can quickly feel like that. It can be frustrating – and expensive. Guess what? You’re not alone. Many of the world’s top manufacturers struggle with these same […]
A Two-Pronged Approach to Dealing with Staffing Shortages: Practical Advice that Works
Hiring is hard, especially when you’re looking for skilled workers. At the start of 2022, 91% of businesses said they had a difficult time finding skilled workers. A year later, more than three-quarters of companies surveyed say the skilled labor shortage has gotten even worse. As an example, one of the most challenging jobs to […]
Profit: An Unavoidable Side Effect of Measuring Your Business
In my early 20s, I was a supervisor for ConAgra Foods. We made Snack Pack pudding. One thing I’ll never forget is the sweet smell of the chocolate and vanilla puddings. But besides learning how to make pudding, I learned a lesson that would change the way I worked: Measuring your business makes you more […]
5 Traits to Look for When Hiring Salespeople
Your stone fabricator business depends on the results of your salespeople. You could be the highest quality and most efficient provider, but without sales, that means nothing. Hiring the best salespeople is the goal, but you have to know the traits to look for that indicate the most excellent chances of success. A salesperson’s desire […]
How to Position Your Stone Fab Business for a Merger or Acquisition
You’ve built a successful company, and it’s time to move on to new things. Regardless of whether the business is acquired or opts for a merger, your goal is to realize the highest value. If you wish to walk away now, you may certainly do so if you’re willing to trade off a higher business […]