No fluff, no theory — just what’s actually working inside stone shops right now. Sales, marketing, and the hard-won lessons from 20+ fabricators across the country.
Ok… maybe that’s a little harsh. But hear me out. Every inbound call is a golden window to become the expert and turn a transaction into a relationship — and most shops forward it straight to voicemail instead.
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After building almost 1,000 websites over 15 years, I can spot it instantly — the one mistake nearly every fabricator site makes.
I was walking a team member through our Fabricator CRM when she paused—staring at the ...
In the stone fabrication industry, too many sales reps fall into the trap of being ...
Recently I’ve talked to several Fabricators who read my article “Your Best Customers Are On ...
In our last Onyx Edge, we talked about achieving a 65% close rate—and let’s be ...
I love studying what I call Bright Spots—sales reps who significantly excel. These high performers ...
Meet Greg from The Countertop Shop. He was completely against texting customers—until he tried it. ...
You know what I’m terrible at? Finding the ketchup. Seconds, minutes… probably hours of my ...
I had an alarming conversation with a Fabricator last week that highlights a silent issue ...
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The articles show you what’s possible. Your Growth Score shows you exactly where your shop is leaking revenue — in about 90 seconds.
